• Developed and executed a localized social media strategy to increase brand visibility and attract new clients in the Boston area across Instagram and TikTok.

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• Produced high-performing short-form video content (Reels & TikToks), focusing on beauty transformations, client results, and trending formats to maximize reach.

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• Managed a consistent posting schedule of 10+ weekly posts, optimizing timing and format based on audience behavior.

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• Planned and executed a structured content calendar aligned with promotions, service highlights, and seasonal trends.

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• Built and managed partnerships with 5+ influencers and local businesses to expand reach and drive new customer acquisition.

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• Engaged directly with followers through comments, DMs, and interactive content to strengthen community trust and conversion.

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• Analyzed performance metrics (engagement rate, reach, and follower growth) to continuously refine content strategy.
  
  
  Results:
  
  Increased social media engagement by 20% within 3 months, improved brand visibility, and contributed to a steady increase in client inquiries and bookings.