Social Media &

Influencer Marketing 

 

Developed and executed a pre-launch strategy to build brand awareness and drive conversions for Dylano.Studio under Yumiko the Cat

at the Pet Expo Thailand 2023 event. Managed content creation

for Facebook and Instagram, leveraging strategic influencer outreach

to amplify reach and engagement.

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• Designed and curated engaging content across social platforms to highlight brand identity and product offerings.

• Partnered with influencers to expand audience reach and drive

organic buzz before and during the event.

• Executed on-site engagement strategies at the Yumiko the Cat booth, encouraging customer interaction and brand recall.

 

Results: Achieved a conversion rate of 35%+ of total impressions, with significant word-of-mouth marketing as customers shared their experiences with others.

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